{"id":2624,"date":"2019-08-23T13:10:16","date_gmt":"2019-08-23T11:10:16","guid":{"rendered":"http:\/\/www.philix.be\/luss\/?p=2624"},"modified":"2019-08-23T13:17:42","modified_gmt":"2019-08-23T11:17:42","slug":"referencement-dabord-lisibilite","status":"publish","type":"post","link":"https:\/\/www.philix.be\/luss\/referencement-dabord-lisibilite\/","title":{"rendered":"R\u00e9f\u00e9rencement ? D&rsquo;abord lisibilit\u00e9 !"},"content":{"rendered":"<h3>Avant toutes choses :<\/h3>\n<p>Retenir que :<\/p>\n<ul>\n<li>Le contenu est essentiel pour le r\u00e9f\u00e9rencement, car <strong>Google lit et comprend le contenu<\/strong>.<\/li>\n<li>La lecture et la compr\u00e9hension du contenu est plus facile <strong>quand un texte est bien \u00e9crit<\/strong>.<\/li>\n<\/ul>\n<p>Voyons maintenant quelques r\u00e8gles pour mieux r\u00e9diger.<\/p>\n<h3>Premi\u00e8rement, la pr\u00e9paration :<\/h3>\n<p>Nous ne somme pas des \u00e9crivains exp\u00e9riment\u00e9s, il nous faut donc toujours commencer par une pr\u00e9paration ad\u00e9quate.<br \/>\nPenser \u00e0 des questions telles que :<\/p>\n<ul>\n<li>Pourquoi suis-je en train d&rsquo;\u00e9crire cet article ?<\/li>\n<li>Qui sont mes lecteurs ?<\/li>\n<li>Qu&rsquo;est-ce que je veux que mes lecteurs sachent, comprennent ou fassent apr\u00e8s avoir lu mon article ?<\/li>\n<li>Quel est le sujet de l&rsquo;article ?<\/li>\n<li>Quel est le message principal que je veux envoyer ?<\/li>\n<\/ul>\n<h3>Ensuite, la structure du contenu<\/h3>\n<p>Bien d\u00e9couper le texte en paragraphes et les faire se suivre dans un ordre logique.<br \/>\nPour se faire, pensez aux diff\u00e9rentes choses dont vous d\u00e9sirez parler dans le cadre de votre sujet. Puis pensez \u00e0 l&rsquo;ordre dans lequel vous devriez les exposer.<br \/>\nEnsuite, \u00e9crivez seulement quelques mots sur chaque paragraphe. Cela vous permettra d&rsquo;avoir une vue d&rsquo;ensemble et de corriger le tir si n\u00e9cessaire :<\/p>\n<ul>\n<li>Un paragraphe en trop ?<\/li>\n<li>Un paragraphe mal plac\u00e9 ?<\/li>\n<\/ul>\n<p>Pour terminer, compl\u00e9tez vos paragraphes et ajoutez \u00e9ventuellement des sous-titres.<br \/>\nAssurez-vous aussi que les paragraphes ne soient pas trop longs et v\u00e9rifiez que vous utilisez bien des <a href=\"\/luss\/cours-editeurs\/mots-de-transition\/\"> mots de transition<\/a>.<\/p>\n<h3>Enfin, \u00e9crivez des phrases courtes<\/h3>\n<p>Relisez maintenant votre texte et scindez les \u00e9ventuelles phrases trop longues \ud83d\ude09<br \/>\nFaites \u00e9galement attention \u00e0 ne pas trop utiliser la voix passive :<\/p>\n<blockquote><p>La voix active pr\u00e9sente <strong>le sujet <\/strong>comme <strong>agent de l&rsquo;action.<\/strong><br \/>\nLa voix passive pr\u00e9sente <strong>le sujet <\/strong>comme <strong>agent subissant l&rsquo;action.<\/strong><\/p><\/blockquote>\n<p>Exemple, remplacez :<\/p>\n<ul>\n<li>Les explications n&rsquo;ont pas \u00e9t\u00e9 comprises par tous.<\/li>\n<\/ul>\n<p>Par :<\/p>\n<ul>\n<li>Tous n&rsquo;ont pas compris les explications.<\/li>\n<\/ul>\n<h3>Conclusion<\/h3>\n<p>Commencez par vous assurer d&rsquo;\u00e9crire des textes lisibles avant de vous attaquer aux corrections pour la SEO.<\/p>\n<p>L&rsquo;analyse de lisibilit\u00e9 de Yoast SEO vous aidera \u00e0 atteindre ce premier objectif.<\/p>\n<p>A vous !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avant toutes choses : Retenir que : Le contenu est essentiel pour le r\u00e9f\u00e9rencement, car Google lit et comprend le contenu. La lecture et la compr\u00e9hension du contenu est plus facile quand un texte est bien \u00e9crit. Voyons maintenant quelques<\/p>\n","protected":false},"author":1,"featured_media":2627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79,4,64],"tags":[],"class_list":["post-2624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-info","category-trucs-astuces"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9f\u00e9rencement ? 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